PROFESSIONAL SUMMARY

Marketing professional proficient in both traditional and online mediums with events management skills and successful fundraising experience.

EDUCATION

January 2007 – December 2009, Florida International University, School ofJournalism & Mass Communications,
BS in Public Relations
August 2004 – December 2006, University of South Florida, School of Mass Communication

PROFESSIONAL EXPERIENCE

Freelance Feature Writer, The Island Reporter, May 2011 – present

Communications & Digital Media Manager, Community Relations & Development Departments, 

Menorah Manor & Menorah Manor Foundation (Full Service Geriatric Care Center), January 2010 – present

• Ensures continual maintenance and development of donor, resident, family and trustee relationships

• Designs, makes arrangements for and works booths at trade shows and other events

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  Plans and takes part in execution of speaking events, luncheons and receptions

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  Works as a communications liaison between directors of the geriatric assessment, adult day care, Alzheimer’s & dementia care and therapeutic recreation programs and the chief community relations officer, media personnel, trustees and families

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  Currently developing a new, more user friendly company website utilizing the proper use of SEO and PPC advertising

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  Developed fundraising campaign strategies and emotionally stimulating piece design that showed an increase of 20% new donors.

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  Oversees annual campaigns as well as community awareness efforts for planned giving options and programs offered by Menorah Manor

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  Writes and publishes articles with subjects ranging from enjoying a visit with your loved one to the importance of therapeutic recreation

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  Creation and implementation of an organized, comprehensive advertising plan in correspondence with budget and needs of specific programs.

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  Efficiently improved the marketing budget by cutting ineffective pieces and designing economical materials that cut the printing budget by 75%

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  Improved, created and designed regular communications/ mailings as well as implemented new publications and strategies including, but not limited to:

Family, Volunteer & Donor Targeted Newsletters, E-blasts & Surveys

General & Targeted Press Kits

Facebook/ YouTube Page Integration

Annual Report

Jewish Press/ St. Pete Times pages, articles and ads

Gala Planning and Journal design, layout and ad space sales

Local Ads and Directory Listings

Annual Campaign Collateral 

A brand new website (in development)

Original, budget friendly collateral

Google Places Listings

COLLEGIATE EXPERIENCE

Events Management Intern, Social & Corporate Departments, ME Productions, May 2009 – December 2009

Provided sales and marketing/ public relations support for nationally recognized award-winning events management company.

●        Designed and wrote proposals for Bar/ Bat Mitzvahs, weddings and high-profile hospitality clients with personalized event ideas.

●        Created marketing and digital media plan for start-up party planning business, including website design concept, mission statement, public relations collateral and logistics coordination.

 

Director of Chapter Development & Finance, Public Relations Student Society of America, August 2008 – May 2009
Coordinated and oversaw all chapter development and finance activities including budgeting, membership recruitment, strategic planning, sponsorship, fundraising, board leadership and event management.

●        Initiated annual lecture series: “Hear it from the Experts,” as well as numerous community service, leadership and educational events.

●        Designed and worked at booths for university fairs

●        Developed creative recruitment efforts that increased chapter membership from 5 to 60 members within a six month period.

●        Set chapter precedent for launching first Integrated Communications Council and event planning team.

 

Public Relations/ Publicity Intern, Georgia Sports Foundation, May 2008 – August 2008

●        Assisted in the planning, scheduling and logistics for major events, including the 2008 Georgia State Championship Games.

●        Successfully secured articles, interviews and press releases’ in 12 out of 13 county Neighbor Newspapers as well as several other top publications

●        Took initiative to interview Evander Holyfield which led to front-page feature story in company newsletter.