Marketing professional proficient in both traditional and online mediums with events management skills and successful fundraising experience.
January 2007 – December 2009, Florida International University, School ofJournalism & Mass Communications,
BS in Public Relations
August 2004 – December 2006, University of South Florida, School of Mass Communication
Freelance Feature Writer, The Island Reporter, May 2011 – present
Communications & Digital Media Manager, Community Relations & Development Departments,
Menorah Manor & Menorah Manor Foundation (Full Service Geriatric Care Center), January 2010 – present
Ensures continual maintenance and development of donor, resident, family and trustee relationships
Designs, makes arrangements for and works booths at trade shows and other events
Plans and takes part in execution of speaking events, luncheons and receptions
Works as a communications liaison between directors of the geriatric assessment, adult day care, Alzheimer’s & dementia care and therapeutic recreation programs and the chief community relations officer, media personnel, trustees and families
Currently developing a new, more user friendly company website utilizing the proper use of SEO and PPC advertising
Developed fundraising campaign strategies and emotionally stimulating piece design that showed an increase of 20% new donors.
Oversees annual campaigns as well as community awareness efforts for planned giving options and programs offered by Menorah Manor
Writes and publishes articles with subjects ranging from enjoying a visit with your loved one to the importance of therapeutic recreation
Creation and implementation of an organized, comprehensive advertising plan in correspondence with budget and needs of specific programs.
Efficiently improved the marketing budget by cutting ineffective pieces and designing economical materials that cut the printing budget by 75%
Improved, created and designed regular communications/ mailings as well as implemented new publications and strategies including, but not limited to:
Family, Volunteer & Donor Targeted Newsletters, E-blasts & Surveys
General & Targeted Press Kits
Facebook/ YouTube Page Integration
Annual Report
Jewish Press/ St. Pete Times pages, articles and ads Local Ads and Directory Listings Annual Campaign Collateral A brand new website (in development) Original, budget friendly collateral
Gala Planning and Journal design, layout and ad space sales
Events Management Intern, Social & Corporate Departments, ME Productions, May 2009 – December 2009
Provided sales and marketing/ public relations support for nationally recognized award-winning events management company.
● Designed and wrote proposals for Bar/ Bat Mitzvahs, weddings and high-profile hospitality clients with personalized event ideas.
● Created marketing and digital media plan for start-up party planning business, including website design concept, mission statement, public relations collateral and logistics coordination.
Director of Chapter Development & Finance, Public Relations Student Society of America, August 2008 – May 2009
Coordinated and oversaw all chapter development and finance activities including budgeting, membership recruitment, strategic planning, sponsorship, fundraising, board leadership and event management.
● Initiated annual lecture series: “Hear it from the Experts,” as well as numerous community service, leadership and educational events.
● Designed and worked at booths for university fairs
● Developed creative recruitment efforts that increased chapter membership from 5 to 60 members within a six month period.
● Set chapter precedent for launching first Integrated Communications Council and event planning team.
Public Relations/ Publicity Intern, Georgia Sports Foundation, May 2008 – August 2008
● Assisted in the planning, scheduling and logistics for major events, including the 2008 Georgia State Championship Games.
● Successfully secured articles, interviews and press releases’ in 12 out of 13 county Neighbor Newspapers as well as several other top publications
● Took initiative to interview Evander Holyfield which led to front-page feature story in company newsletter.