PROFESSIONAL EXPERIENCE
Freelance Feature Writer, The Island Reporter, May 2011 – present
Communications & Digital Media Manager, Community Relations & Development Departments,
Menorah Manor & Menorah Manor Foundation (Full Service Geriatric Care Center), January 2010 – present
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Ensures continual maintenance and development of donor, resident, family and trustee relationships
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Designs, makes arrangements for and works booths at trade shows and other events
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Plans and takes part in execution of speaking events, luncheons and receptions
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Works as a communications liaison between directors of the geriatric assessment, adult day care, Alzheimer’s & dementia care and therapeutic recreation programs and the chief community relations officer, media personnel, trustees and families
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Currently developing a new, more user friendly company website utilizing the proper use of SEO and PPC advertising
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Developed fundraising campaign strategies and emotionally stimulating piece design that showed an increase of 20% new donors.
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Oversees annual campaigns as well as community awareness efforts for planned giving options and programs offered by Menorah Manor
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Writes and publishes articles with subjects ranging from enjoying a visit with your loved one to the importance of therapeutic recreation
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Creation and implementation of an organized, comprehensive advertising plan in correspondence with budget and needs of specific programs.
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Efficiently improved the marketing budget by cutting ineffective pieces and designing economical materials that cut the printing budget by 75%
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Improved, created and designed regular communications/ mailings as well as implemented new publications and strategies including, but not limited to:
Family, Volunteer & Donor Targeted Newsletters, E-blasts & Surveys
General & Targeted Press Kits
Facebook/ YouTube Page Integration
Annual Report
Jewish Press/ St. Pete Times pages, articles and ads Local Ads and Directory Listings Annual Campaign Collateral A brand new website (in development) Original, budget friendly collateral
Gala Planning and Journal design, layout and ad space sales
